BRIEF - create a set of responsive designs to help customers understand and manage their phone bills online, as well as buy new services, top up credit etc.
My work explored suitable layouts and flows, which I validated with the business and worked up to high fidelity assets.
I worked from the visual styleguide, and also extended this with new assets.
(Photoshop, Illustrator, InDesign) (Web, tablet, smartphone / mobile / iOS)
Martin Smith
Visual Design Authority at Vodafone UK
Visual Design Authority at Vodafone UK
"Heds was brought in to handle the design of some key user journeys throughout our new logged-in experience, and hit the ground running. His solid design skills, keen eye for detail, and willingness to pitch in to help solve user experience problems was a genuinely huge asset to the team.
Throughout the wireframing, design and build process he constantly piped up as an advocate for our users; he’s truly an expert in gauging the end-user effects of design decisions, and wrestling UI designs into the best possible shape for people to get the most from. He doesn’t shy away from asking hard questions, all with the focus of making the final design better, which he frequently does.
I’d highly recommend Hedley, and would jump at the chance to work with him again."
Throughout the wireframing, design and build process he constantly piped up as an advocate for our users; he’s truly an expert in gauging the end-user effects of design decisions, and wrestling UI designs into the best possible shape for people to get the most from. He doesn’t shy away from asking hard questions, all with the focus of making the final design better, which he frequently does.
I’d highly recommend Hedley, and would jump at the chance to work with him again."
Elisabeth Geake
Production Manager at Vodafone UK
Production Manager at Vodafone UK
"Heds worked for us on a project for customers logging on to their account. He was intensely focused on the customer experience and making complex multiple journeys look simple to users. We could trust him to flag anything that could be done even slightly better, do detective work to find out how to solve issues, and come up with practical solutions. He has great attention to detail and superb design skills. He has the confidence and experience to be able to explain design to sceptical stakeholders.
Looking forward to working with him again."
Looking forward to working with him again."
